In 2018, Prudential published a white paper expressing that a third of the US is struggling financially. Working with Droga 5 and Prudential we traveled the country in an effort to better understand what Americans were going through – a project called ‘The State of Us’. We researched and filmed a series of documentaries and TV commercials taking us to 9 cities and towns. From a town with one of the longest life expectancies (Loma Linda) to the smallest town in America (Monowi).

Elsie is the Mayor, treasurer, secretary, bartender and librarian of the Nebraskan town of Monowi - Population 1. Elsie's story is not only fascinating being the only resident of a town, she also represents a finding that Prudential made - 4 out of 5 women will eventually become solely responsible for their finances.

Working with Droga 5 we developed a :30 TV commercial and a longer film.