Dentsu asked us to capture the essence of their Tokyo HQ, and to help articulate the cultural and philosophical values that infuse the company’s global mission of “Good Innovation”. We developed a kit of parts that could be used by offices in Europe, Russia and The Americas as elements to use in client pitches and capabilities presentations.

We spent two weeks at the headquarters working to capture in film and photography the company’s quintessentially-Japanese, and meticulous approach to innovation and creativity. “Welcome” is the first film in a series, launched with the opening of the agency’s London office.